WHAT IS THE DIFFERENCE BETWEEN NOFOLLOW LINK AND DOFOLLOW LINK?

 

Ranking the brand's website among the competitors would require certain measures and link building is one of its criteria. With link building, you can promote your website link in other websites as it would redirect the user to our website. But, how does redirecting users to our website boost our search engine ranking? Well, here is where you should need to know about the purpose of no follow links and do-follow links.

 

Although the two links work for the same process, they are differentiated by conveying two different things to the search engines. In this blog, Aatmia would let you know in detail about what is a do follow link and no follow link and what are its differences.

 

WHAT IS A DO FOLLOW LINK?

A do follow link is a link that help the brand's SEO in terms of passing authority of the origin site to the destination site. The process of passing authority is called link juice. Implementing do-follow links will help to improve the website's domain rating and keyword ranking. By default, links are do-follow when linking to a website.

 

To analyze whether a link is do-follow or no-follow, you can inspect the link in the browser and check the HTML code.

 

WHAT IS A NO FOLLOW LINK?

A no-follow link or backlink is a link that does not pass the authority to the website which is linking to and these links does not help in terms of SEO. You can use a no-follow link when you don't want to pass the link juice or endorse the linked website. Remember, acquiring a no-follow link is not a bad thing, no-follow link will help to generate traffic to your website and also diversify your backlink portfolio.

 

You can identify a link is no-follow, by looking for rel="nofollow" as this term represents the link is no follow link.

 

DO FOLLOW LINK vs NO FOLLOW LINK

The major difference between a do-follow link and a no-follow link is that, a do-follow link passes PageRank signals while a no-follow link doesn't generates it. No-follow link has a small tag in the code and this tag lets the google search crawlers know that the link doesn't affect the Page rank score.

 

However, Do-follow links have greater value than No-follow links.

 

TO SUM IT ALL UP:

Do follow backlinks and no follow backlinks as it helps in identifying a link and also let Google know how to associate the website you are linking to your website. Do follow links are suitable for SEO as it passes the authority while no follow link does not pass on link juice.

 

If your brand needs to enhance its performance in position ranking, then it's time to meet Aatmia. Aatmia - The Best Digital Marketing Company in Chennai, India is backed by teams of SEO experts who promises to implement best strategies to boost your ranking in the search engine. Click here to conduct a quick SEO Audit for your website!

 

For more information, visit @ https://www.aatmia.com

Or  reach out to Aatmia on +91 9566611177