WHAT IS GOOGLE MY BUSINESS (GMB) AND HOW DOES IT HELP YOUR BUSINESS PROMOTIONS?

 

To know the best services available nearby the location, consumers would perform an instant search to know about the nearest service lenders. No matter what the size of your business, you can get your business listed in Google Search Engine through Google My Business.

 

GMB offers the consumers to view the location of your store or company and also offer features like messaging, calls and review forms. In this blog, Aatmia will let you learn about what is Google My Business and how it helps you to promote your business.

 

WHAT IS GOOGLE MY BUSINESS?

Google My Business helps you to list your business location on Google Maps and local search results. Google My Business helps you to list the important information about your business, including the opening/closing times, contact details or a link to your website. Google has also introduced a feature that allows the user to post photos, articles or upcoming events to make the audience aware about the brand's store operations.

 

HOW DOES GMB HELP YOUR BUSINESS?

1. COST-EFFECTIVE:

Google My Business is truly free for the users who want to list their business on one of the biggest search engines on the Internet. There are also other directories that allow you to list your business by paying them a monthly or annual fee. GMB allows the potential clients to view all your business information by providing the operation hours, contact numbers and directions.

 

2. VISIBILITY:

One of the best advantages of Google my business is listing your business in both search results and Google maps. Getting your business listed in the local 3 pack area is valuable and also offers highly visible space on the search results of Google search engine.

 

3. OPTIMIZING:

With a highly optimized GMB profile, your business can appear at the top of the search results. You can optimize your Google My Business profile by adding high-quality images, replying back to the client reviews, submitting the exact business location, filling the description space, etc will help you to optimize your business profile. Optimizing your GMB profile will help you to stand ahead of your competitors.

 

4. UPDATING THE POSTS:

Post is a new feature added in the Google My Business that allows the customers to stay tuned with brand's recent updates and promotions. Updating the posts frequently in the GMB profile will help you to rank better in the search results and also helps you to drive potential customers by increasing the visibility.

 

5. DIRECT CALLING AND MESSAGING:

Direct Calling and messaging are amazing features offered by Google My Business to the customers that allows them to get in touch with the store directly through phone calls or by messaging. These features allow a direct interaction between the customers and business owner and also let the customers know about the product or services offered in the store.

 

PROMOTING YOUR BUSINESS WITH GMB:

Listing your business in Google will help you to drive quality traffic to your website and also bring in potential customers to your store. Adopting Google My Business is a cost-effective way to promote your business online in Google search engine. If you wish to enhance your business in digital media platforms, then it's time you get in touch with Aatmia.

 

Aatmia is one of the Best Digital Marketing Company in Chennai, India. Backed by teams of experts, Aatmia promises to enhance your business in the digital media platforms by implementing the best strategies to boost your ranking in the search engine. Click here to know more details!

 

For more information, visit @ https://www.aatmia.com

Or  reach out to Aatmia on +91 9566611177

TOP 5 SOCIAL MEDIA SITES FOR YOUR ONLINE BUSINESS PROMOTION IN INDIA

 

Social media is a powerful digital media platform that helps you to promote your business drastically. As people are more engaged in social media platforms, brands use this opportunity to promote their products or services among the audience. There are various social media platforms that promote your online business in India.

In this blog, Aatmia will let you know about the top 5 Social media sites that can boost your online business in India.

 

1.FACEBOOK:

Facebook is often the first social media site that comes to our mind and marketing your business through Facebook is also effective. Facebook helps your business to reach widely among the B2C customers and also offer advertising options to business. Running a facebook business page is a necessity for the brand to establish their presence among the audience. A facebook business page helps you to engage more customers.

 

2. TWITTER:

Twitter is a fast-paced platform and people use it to look out for news and information. Twitter is actually beneficial for companies who publish original posts with valid content on a regular basis. A company would use twitter to share links to new pages and blogs in order to keep the audience stay updated with the brand. Possessing a twitter handle will help the brand to build a reputation as an authority in the industry.

 

3. LINKEDIN:

LinkedIn is a social network tool for professionals. According to the marketing perspective of a brand, it is a useful tool to reach the B2B audience, however it doesn't mean it isn't useful for B2C companies. Promoting the brand in LinkedIn will help the firm to achieve its B2B prospectus and also helps the organization to employ potential candidates.

 

4. YOUTUBE:

Youtube is recognized as one of the largest sources of user generated content online. If your company is capable of creating its unique content, then it has a great opportunity to connect with the relevant audience. It's not only the views you get from Youtube, it's also about hosting videos to get embedded on your site. Running a Youtube account will help the brand to highlight its culture and new products/services.

 

5. INSTAGRAM:

Instagram is one of the effective social media platforms that builds a brand. Instagram allows businesses who want to create photos and videos for their audiences. If you're a B2C company, you can use this platform to share the photos or videos of your products and encourage the users to re-post it as part of your feed. If you're a B2C company, you can use Instagram to highlight the behind-scene photos of your office or company. Instagram also offers the business with advertising options that can be accessed through Facebook.

 

PROMOTING YOUR BUSINESS IN SOCIAL MEDIA:

In Social Media, you can promote your business to get a wide reach among the B2B and B2C audience based on your service and product. Running a business campaign in the social media platform based on your business needs can help you to drive-in potential customers. If you're interested to promote your business in social media, then be backed up by Aatmia.

 

Aatmia is a perfect soulmate for promoting your business digitally and it's also recognized as one of the Best Digital Marketing Company in Chennai, India. Aatmia offers you expert strategies to enhance your presence in the social media platforms. For more details, Click here!

 

For more information, visit @ https://www.aatmia.com

Or  reach out to Aatmia on +91 9566611177 

WHAT IS THE DIFFERENCE BETWEEN NOFOLLOW LINK AND DOFOLLOW LINK?

 

Ranking the brand's website among the competitors would require certain measures and link building is one of its criteria. With link building, you can promote your website link in other websites as it would redirect the user to our website. But, how does redirecting users to our website boost our search engine ranking? Well, here is where you should need to know about the purpose of no follow links and do-follow links.

 

Although the two links work for the same process, they are differentiated by conveying two different things to the search engines. In this blog, Aatmia would let you know in detail about what is a do follow link and no follow link and what are its differences.

 

WHAT IS A DO FOLLOW LINK?

A do follow link is a link that help the brand's SEO in terms of passing authority of the origin site to the destination site. The process of passing authority is called link juice. Implementing do-follow links will help to improve the website's domain rating and keyword ranking. By default, links are do-follow when linking to a website.

 

To analyze whether a link is do-follow or no-follow, you can inspect the link in the browser and check the HTML code.

 

WHAT IS A NO FOLLOW LINK?

A no-follow link or backlink is a link that does not pass the authority to the website which is linking to and these links does not help in terms of SEO. You can use a no-follow link when you don't want to pass the link juice or endorse the linked website. Remember, acquiring a no-follow link is not a bad thing, no-follow link will help to generate traffic to your website and also diversify your backlink portfolio.

 

You can identify a link is no-follow, by looking for rel="nofollow" as this term represents the link is no follow link.

 

DO FOLLOW LINK vs NO FOLLOW LINK

The major difference between a do-follow link and a no-follow link is that, a do-follow link passes PageRank signals while a no-follow link doesn't generates it. No-follow link has a small tag in the code and this tag lets the google search crawlers know that the link doesn't affect the Page rank score.

 

However, Do-follow links have greater value than No-follow links.

 

TO SUM IT ALL UP:

Do follow backlinks and no follow backlinks as it helps in identifying a link and also let Google know how to associate the website you are linking to your website. Do follow links are suitable for SEO as it passes the authority while no follow link does not pass on link juice.

 

If your brand needs to enhance its performance in position ranking, then it's time to meet Aatmia. Aatmia - The Best Digital Marketing Company in Chennai, India is backed by teams of SEO experts who promises to implement best strategies to boost your ranking in the search engine. Click here to conduct a quick SEO Audit for your website!

 

For more information, visit @ https://www.aatmia.com

Or  reach out to Aatmia on +91 9566611177

 

 

 

WHAT IS THE DIFFERENCE BETWEEN PPC AND CPC IN DIGITAL MARKETING?

 

If you're new to the world of digital marketing, you may feel a little overwhelmed in going through the acronyms associated with different terms and metrics, especially in the terms like PPC and CPC. PPC is abbreviated as Pay-per-click and CPC is termed as Cost-per-click. PPC and CPC are often used interchangeably despite of its different concepts.

However, Aatmia is here to make you learn about the difference between PPC and CPC in digital marketing. In this blog, we at Aatmia will guide you in letting you know about what is PPC and CPC and how exactly they are distinct from each other.

WHAT IS A PPC?

Pay-per-click represents the payment model where the advertiser pays an advertising platform based on the clicks made by the users on the ads posted. The cost of each click shifts every ad auction and the clicks value is primarily calculated based on keyword bids, quality scores and a few additional factors. Advertising platforms like Google Ads, Facebook Ads, and Microsoft Ads do have PPC payment models.

PPC ads can appear in search results, videos, websites and social media feeds. The advertiser adopt to choose PPC ads in order to beat the ads ranked below it.There is a new bidding war for each search and ad view.

WHAT IS A CPC?

CPC is both the metric that determines the cost of an actual ad click and also the name of specific bidding model. CPC is often used in online advertising that adopts its unique bidding model. You can see the CPC bidding model in Google Analytics source or medium. An advertiser can view the cost paid for an ad click by viewing the CPC report. As there is competition for keywords among the advertisers, the cost of the click changes all the time based on the search volume and changeable user behavior.

An advertiser can also choose to bid manually on specific keywords by Manual CPC bidding. The Manual CPC bidding allows the advertiser to bid on specific keyword that has higher search volume with higher bids for a larger conversions.

PPC VS CPC:

PPC is the method of paid advertising that allows the advertiser to pay only for an ad after it is clicked by the user, while CPC is the total cost of each click. The PPC marketing ad will increase new acquisitions and also improve your SERP presence drastically. The ad copy and landing pages to bid for key phrases will be displayed at the top of Google SERPs.

Imagine, you are running a special day PPC campaign for one day which is set for a budget of $200 and at the end of the day, you have downloaded the utilization report to view the number of clicks obtained for the ad shown. Assume that your ad has been clicked for 100 times. Now, you can determine the CPC by dividing the cost of the ad (PPC Campaign Budget) and the number of times it was clicked, and you can find the CPC for the PPC ad is $2.

 

PPC & CPC : THE TWO SIDES OF SAME COIN

PPC is a metric that is used to enhance the marketing approach among the audience and CPC is the performance metric. CPC and PPC are the two sides of same coin with two distinct concepts but inextricably connected to one another. Hence, get in touch with Aatmia to choose the best marketing approach that suits your brand.

Here are some interesting facts that you don't know about Aatmia. Aatmia is one of the best digital marketing companies in Chennai, India. The team of experts at Aatmia promises to deliver the best strategies to improve your brands' digital media presence. Analyze your digital handles performance with just a click, Click here

 

For more information, visit @ https://www.aatmia.com

Or  reach out to Aatmia on +91 9566611177

WHY SHOULD WE USE GOOGLE ADS FOR ONLINE BUSINESS DEVELOPMENT?

 

Most of us will be using Google search engine in our daily life to get detailed information about a product or service, while browsing the queries you might have come across a symbol of ad that is associated with the search result. But have you ever thought what is the purpose of brand displaying the ads in google search result?

 

Here is where Aatmia would like to guide you in learning the importance of implementing google ads in your business. In this blog, Aatmia will help you to learn what Google ads and why you should use Google Ads to promote your online business.

 

WHAT IS GOOGLE ADS?

Google ads is an online advertising platform developed by Google. This online advertising platform allows the investor to display brief advertisements, service offerings, product listings or videos to web users. Google ads will promote your brands ad in both the results of search engines like Google search and non-search websites, mobile apps and videos.

 

Implementing Google ads in your business will increase the calls to your business, and drive more customers to your store. Google ads are classified into five types to serve five different purposes and you will know about the unique purposes from its term.

●       Google Search Ads

●       Google Display Ads

●       Google Shopping Ads

●       Google Video Ads

●       Google App Ads

 

PROMOTING BUSINESS WITH GOOGLE ADS:

Here, we have listed out some benefits of using Google ads to promote your business online.

 

1. INCREASING LEADS AND CUSTOMER:

Google ads are acclaimed as one of the best tools for lead generation. Once a campaign is set live, it has the potential to drive targeted leads to your website or other online mediums. Google ads also allow you to focus on the potential audience who are searching for your services or products.

2. FLEXIBLE MARKET PLATFORM:

Google ads is a flexible marketing platform that allows us to customize the campaign based on the targeted audience. You can customize the campaign based on geographical location, age, gender, type of device, etc. While using Google ads, you're also given the advantage of setting your own budget for specific areas of campaign, i.e you can also allocate budget daily on specific keywords and limit the spent.

 

3. FAST & TRANSPARENT:

Google ads deliver your campaign performance reports and results accurately in a quicker and efficient way. You can monitor the progress of your campaign easily in the Google ads console as it provides you with detailed information of ads clicked, visibility, keywords performance and budget spent. These features make Google ads function transparently than other marketing platforms.

 

4. HIGH RETURNS ON INVESTMENT:

Google Ads allow you to pay for the ads only when a user clicks on it. Optimizing your google ads campaign can gain you a higher return on investment than other marketing strategies. Google ads will also help you to spot the areas that cost you more by discarding them and investing the funds on other successful campaigns.

 

 5. HIGH-QUALITY TRAFFIC:

Google ads display relevant content and ads to evolve and improve its search engine algorithms to produce the most relevant search results and ads. Google ads can bring a positive impact to your business as it drives quality leads and visitors to your business websites. The audience offered by Google to your website are more likely than people coming from other sources to become customers.

 

IMPLEMENTING GOOGLE ADS:

Google ads, an effective platform to bring high potential leads to your business website. Developing a Google ad campaign for your business can drive quality customers to your store through various search results or from other websites. Hence, enhance your business by creating google ads campaign with Aatmia today!

 

Looking for a digital media expert? Seek the expert guidance of Aatmia - The Best Digital Marketing Company in Chennai, India. Backed by teams of experts, Aatmia promises the best strategies to improve your brands' digital media presence. Analyze your digital handles with just a click, Click here

 

For more information, visit @ https://www.aatmia.com

Or  reach out to Aatmia on +91 9566611177